{"id":258,"date":"2016-08-07T17:00:55","date_gmt":"2016-08-07T14:00:55","guid":{"rendered":"http:\/\/www.visualexpert.co\/blog\/?p=258"},"modified":"2016-08-07T22:59:29","modified_gmt":"2016-08-07T19:59:29","slug":"branding-music-artists","status":"publish","type":"post","link":"https:\/\/www.visualexpert.co\/blog\/branding-music-artists\/","title":{"rendered":"DIY Branding for Music Artists"},"content":{"rendered":"<p>You know the fact. The widespread availability of internet has helped lots of creative people to get themselves out there. One of those creatives is music artists.<\/p>\n<p><!--more--><\/p>\n<p>I think we all have noticed that there is a huge number of different Facebook pages, SoundCloud profiles, Spotify music sets for many, many wonderful music artists of different kinds. And the market gets even more crowded.<\/p>\n<p><strong>If you happen to be one of those great music artists,<\/strong> there is an obvious question you might ask. How to make sure all your visual content around your music looks good? By that I mean &#8211; is it aligned with your values, style, and price-point.<\/p>\n<p>Because anyone will face these questions. \u00a0<strong>How to make a great poster for music artist?<\/strong> How to design a wonderful flyer? Or even &#8211; what colors should I use in my band`s web page? How to make an excellent poster for my concert?<\/p>\n<p>In order to simplify things a bit, I will focus on more classy music artists. The bands and artists, that play classical music or well-known songs which we all love. Or those who use traditional music instruments to produce the sound.<\/p>\n<p>&nbsp;<\/p>\n<h2>Values of Classical Music Artists.<\/h2>\n<p>Classic music is something of an art. The musician or band playing it are artists. This <strong><em>artiness<\/em>\u00a0<\/strong> is the core value.<\/p>\n<p><strong>Vintage feel<\/strong> or the\u00a0<strong>sense of heritage<\/strong> can be the other value to represent it through the visuals.<\/p>\n<p>&nbsp;<\/p>\n<h2>Colors.<\/h2>\n<p>Quick reminder &#8211; every brand should choose about three colors to represent their values. Those are the main color, secondary\u00a0color, and accent color. The same goes for music artists as well.<\/p>\n<p>The fact is &#8211; in the world of art, nothing beats <strong>black and white.<\/strong> When in doubt &#8211; go for this color combo, to have a failproof way to say the world &#8211; <em>I am an artist. <\/em>And for the accent color &#8211; take something that best represents the artist&#8217;s personality, soul or focus.<\/p>\n<p>There is a catch choosing the right amount of colors. Let me explain a little:<\/p>\n<ul>\n<li>Choose <strong>black as the main color<\/strong> if you want to be seen as something exclusive, high-valued or somewhat special.<\/li>\n<li>Choose <strong>white as the main color<\/strong> to have a more open feel, accessible and friendlier look.<\/li>\n<\/ul>\n<p>When you have decided the main color, adjust the secondary color and choose your accent color.\u00a0Have a look at the illustration here:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-266\" src=\"http:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-colors.png\" alt=\"Colors for classic music artists\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-colors.png 1200w, https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-colors-300x157.png 300w, https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-colors-768x402.png 768w, https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-colors-1024x536.png 1024w, https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-colors-325x170.png 325w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>As for this example, I would choose golden brown as an accent color. This gives \u00a0even more classical, solid, vintage and upmarket impression.<\/p>\n<p>Follow my <a href=\"http:\/\/instagram.com\/visualexpert\" target=\"_blank\"><span style=\"text-decoration: underline;\">Instagram account<\/span><\/a> to find the meanings of different colors.<\/p>\n<p>&nbsp;<\/p>\n<h2>Choosing the Best Images and Shapes.<\/h2>\n<p>Ok, we have the chosen the right colors. What`s next?<\/p>\n<p>Shapes and images.<\/p>\n<p>When it comes to art (and no matter what kind of art) the absolute <em>go-to<\/em> choice is <strong>square<\/strong>. This is the shape, that subconsciously says to us &#8211; <em>you are looking at a piece of art<\/em>.<\/p>\n<p>Use <strong>squared frames<\/strong>, crop your <strong>images to a square shape<\/strong>. Or maybe go even further &#8211; make the whole poster square shaped.<\/p>\n<p>Here are some examples for you to achieve that. Making a poster for music artist:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-271\" src=\"http:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-shapes-and-pics-1.png\" alt=\"Music artists images pictures shapes\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-shapes-and-pics-1.png 1200w, https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-shapes-and-pics-1-300x200.png 300w, https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-shapes-and-pics-1-768x512.png 768w, https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-shapes-and-pics-1-1024x683.png 1024w, https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-MUSIC-ARTISTS-shapes-and-pics-1-90x60.png 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Fonts.<\/h2>\n<p>To achieve classical, vintage and traditional feel, any <strong>serif font<\/strong> will do it job perfectly. Think of Times New Roman and Georgia style fonts.<\/p>\n<p>To get a modern feel, try <strong>slab-serif<\/strong> fonts like Roboto Slab.<\/p>\n<p>And one extra detail, that might be overlooked. You can consider <strong>centered alignment<\/strong> for the whole copy to enhance the classical and vintage feel<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2>Let`s Put All that Together.<\/h2>\n<p>Are you still here this far? This should be lots of valuable information so far. It might be hard to digest.<\/p>\n<p>Let me give an example of a poster for a music concert performed by a classic artist. This should give the perfect overview of everything here.<\/p>\n<figure id=\"attachment_274\" aria-describedby=\"caption-attachment-274\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-274 size-full\" src=\"http:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/Pinterest-Classic-Music-artists.png\" alt=\"Pinterest Classic Music artists\" width=\"600\" height=\"1000\" srcset=\"https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/Pinterest-Classic-Music-artists.png 600w, https:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/Pinterest-Classic-Music-artists-180x300.png 180w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-274\" class=\"wp-caption-text\">Share it or Pin it! Branding tips for Classic Music Artists.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>Did You Find This Useful?<\/h2>\n<p>Are you a music artist? Do you know anyone who is? Feel free to send them this\u00a0post to get ideas on branding their passion.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know the fact. The widespread availability of internet has helped lots of creative people to get themselves out there. One of those creatives is music artists.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,33,32],"tags":[44,35,27,14,6,43,21,29,26,38],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-articles","category-branding","category-tips","tag-artists","tag-branding","tag-colors","tag-communication","tag-content","tag-music","tag-poster","tag-visual-communication","tag-visual-content","tag-visuals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DIY Branding for Music Artists - Visual Expert Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visualexpert.co\/blog\/branding-music-artists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIY Branding for Music Artists\" \/>\n<meta property=\"og:description\" content=\"You know the fact. 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