So I decided to do a little research and put my ideas to get you covered. Luckily, there are some tips and actionable advice how to come up with creative, unique, never-seen-before and original visuals.<\/p>\n
This post will be useful for those who are:<\/p>\n
- \n
- Graphic designers;<\/li>\n
- Creative directors;<\/li>\n
- Working in Marketing and PR and have to provide ideas and manage the creation of visual content;<\/li>\n
- Advertising professionals;<\/li>\n
- Small & medium business owners who take charge of all their marketing activities;<\/li>\n
- Social media account managers who create and post regular content;<\/li>\n
- Anyone who is learning the world of visuals, studying advertising, graphic, and commercial design.<\/li>\n<\/ul>\n
Here we go.<\/p>\n
Idea No.1: Combine Two Boring Things Together.<\/h2>\n
This is one of the easiest ideas.<\/p>\n
Imagine two wildly different boring physical things<\/strong> that represent\u00a0your brand, business or activities. And then try to combine them together.<\/strong><\/p>\n
The end result must be something absolutely eye catching. Or even better – something that makes the audience stop and THINK for a while. If you get your audience look at your visuals – what can you ask more?<\/p>\n
![\"unique](\"http:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/BLOG-post-image-unique-content-COMBINE.png\")
<\/p>\nThere are essentially two ways to do this in practice:<\/p>\n
- \n
- Combining the two items in real life and doing a photoshoot;<\/li>\n
- Using the magic of graphics design software (like, Photoshop).<\/li>\n<\/ul>\n
Whichever path you\u00a0decide to choose, consider this idea. But remember, make sure that the end result is still relevant to your business. You don’t want to have babies in the pilot seats to represent your financial services business for mothers. \ud83d\ude42 Or maybe you do?<\/p>\n
![\"Mix](\"http:\/\/www.visualexpert.co\/blog\/wp-content\/uploads\/2016\/08\/MAKE-UNIQE-CONTENT222.png\")
Mix two usual items to create something original and exciting<\/figcaption><\/figure>\n <\/p>\n
Idea No.2: Add Limitations. Do It Deliberately.<\/h2>\n
We might imagine that complete creative freedom is a good thing. Some of us know how marketing professionals or graphic designers tend to argue about the limits in the creative brief. And we might assume that by giving complete creative freedom, we will come up with something mindblowing and super original.<\/p>\n
Not really. The fact is that complete freedom is bad. You can end up lost in the world of possibilities, tools, and solutions. And at the end – nothing. Either the end result will be something totally not understandable or it will look like the same as everything else.<\/p>\n
So try adding limitations.<\/strong> Do not be afraid of them. A healthy dose of limits sparks our minds and evokes the brain to come up with creative solutions. Limitations help to have some sense of direction. And look for detours.<\/p>\n
If someone forbids you to use the door, how can you get out? Well – try windows \ud83d\ude42 You see – creative solution to get over limitations.<\/p>\n
You can add limitations<\/strong> to basically every ingredient of visual content:<\/p>\n
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- Limit the number of colors to use (for example, stick to just 3 colors);<\/li>\n
- Limit the space;<\/li>\n
- Choose only one font;<\/li>\n
- Get rid of photography;<\/li>\n
- Ask to incorporate one obligatory element;<\/li>\n
- Limit the shapes you are using, text directions, styles etc.<\/li>\n<\/ul>\n
I really liked the previous branding of Alitalia <\/a>– the Italian national airline. They absolutely stood out with their simple, yet elegant visual content, that apparently was heavily limited to use particular colors and just a few of them. No photos were used. I loved it. Truly unique and original visuals.<\/p>\n