{"id":97,"date":"2016-07-08T12:41:54","date_gmt":"2016-07-08T09:41:54","guid":{"rendered":"http:\/\/www.visualexpert.co\/blog\/?p=97"},"modified":"2016-08-19T02:04:29","modified_gmt":"2016-08-18T23:04:29","slug":"great-looking-visuals-checklist","status":"publish","type":"post","link":"https:\/\/www.visualexpert.co\/blog\/great-looking-visuals-checklist\/","title":{"rendered":"Beginners Guide to Great Looking Visuals: Step by Step Tutorial"},"content":{"rendered":"

So how to make good poster, advertisement or any of visuals? Can I make them look good? Let me take you on a journey to awesome looking visual content.<\/p>\n

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This is one of the most common questions I hear from my peers, small business owners and beginner advertisers. Most of the time we can evaluate from emotional perspective if something looks good or not. This feeling comes kind of from inside us.<\/p>\n

But the million dollar question – what is it, that makes the poster or advertisement look good?<\/strong><\/p>\n

You are in luck today – I have the answers for you. I will share the basic knowledge of visual communication<\/a> – the rules of great looking graphics.<\/p>\n

\"Free<\/a><\/p>\n

Good looks are all about the right proportions.<\/h3>\n

Yes, that is right. All the well designed things around us can be broken down to simple formulas. And the better news – you can learn and understand those formulas as well, so that you can apply them in your visuals.<\/p>\n

Okay, enough with the small-talk. Let`s dive in.<\/p>\n

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Step by step guide to good looking visuals.<\/strong><\/h2>\n
\"Pin
Pin it! … or Share it!<\/figcaption><\/figure>\n

Start here!<\/h3>\n
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I will use a real life example. Say, I am a proud owner of a coffee shop. All I need – design a A2 size poster to communicate the fact I have a new Parmesan cheesecake.<\/p>\n

Here is the empty poster.<\/p>\n<\/div>\n

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\"Empty<\/p>\n<\/div>\n

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Step 1: Divide the available space in three equal parts.<\/h3>\n
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This is famously called The Rule of Thirds.<\/strong> What it does – it helps to set the space for main elements and the secondary elements.<\/p>\n

Divide the available space in three equal parts. You can do it either horizontally or vertically. Here I am doing it horizontally.<\/p>\n<\/div>\n

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\"Making<\/p>\n<\/div>\n

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Step 2: Desicion time – what is the main element?<\/h3>\n

Now you have to really think a bit carefully.<\/p>\n

Essentially every piece of visual content consists of two main parts: image and copy.<\/strong> One should be dominant and will take up two thirds (2\/3) of the poster. The other – secondary element – will be squeezed in the rest of one third.<\/p>\n

If you have an image that speaks on it own (something unusual, shocking, emotional etc.) then it probably should be the main element.<\/p>\n

If you have loads of copy to add – in this case I would consider making the copy as the main element.<\/p>\n

Let`s make our cheesecake case, so that copy is the most important part. The looks of the cake itself will not be that impressive.<\/p>\n

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Step 3: Add images and text according to their importance.<\/h3>\n
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The most important element – the primary element<\/strong> – should take 2\/3 of the space.<\/p>\n

The secondary element<\/strong> is added to the rest of 1\/3.<\/p>\n

Have a look.<\/p>\n<\/div>\n

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\"Making<\/p>\n<\/div>\n

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Step 4: Align and style the copy.<\/h3>\n

\"Making<\/p>\n

Now it is the time to style the copy.<\/p>\n

First – choose the fonts<\/strong> that fit your brand or business. You might have already fonts chosen for you.<\/p>\n

Then add the correct sizes.<\/strong> And here we come to the other frequently used rule in visual communication – The Golden Ratio<\/strong> (aka. Golden Cut). Mathematically it is defined as a multiplier of 1.6<\/strong><\/p>\n

To properly add the font sizes, do like this:<\/p>\n